Founder & CEO Flippin ‘Eck
Gary has over 40 years of experience in the Commercial Television & Mainstream Digital industries. He has a unique set of skills, working across Broadcast/Video on Demand, spot airtime, Sponsorship, Digital, Branded Content, Product Placement and Talent Endorsement activities. Although highly commercially focused, he is also passionate about all aspects of Creative Content.
Gary has been responsible for some of the UK’s biggest and most enduring commercial deals including Compare the Market’s Partnership with Coronation Street and Talk Talk’s 10-year relationship with The X Factor.
He led the UK’s deregulation of the Paid Product Placement industry and is the co-creator of ITV’s FUSION tool-a Multi-platform activation model which maximises commercial return.
Gary was also instrumental in developing ITV’s Primal Screen model — where data and human emotional experiences meet and are bound together by potent Storytelling.
Gary has a wealth of experience across all aspects of Intellectual Property Activation, enhanced by launching a version of Coronation Street into the Chinese market and having been the commercial agent for Arsenal and Liverpool Football clubs.
Across the past decade he has been immersed in deep relationships with Producers, Content Commissioners, Rights Holders & Content Creators, allowing him to have a deep knowledge base of the Production and associated distribution business.
Gary also has a deep fascination with the whole field of Leadership. What makes a Team excel and constantly outperform their industry peers. Gary has first-hand and robust experience in how you can really lead these Super teams.
This unique and in-depth knowledge of the Commercial & Creative ecosystem surrounding all forms of Content, makes Flippin’Eck a valuable partner and active guide for brands, agencies, producers, commissioners, media owners, and rights holders alike.
Why not come along to some of our Business Events?
Social Media Workshop with Susie Smith from socialwize on Thursday 26th March - Instagram for Business. Would you like to understand how Instagram and Stories can help you grow your [...]
Social Media Workshop with Susie Smith from socialwize on Friday 13th March 2020 - Building your personal brand on LinkedIn. Learn how to build your personal brand on Linkedin Date: Friday [...]
Round Table Business Forums from 5th March and then every month until 2nd July 2020 in preparation for the Bank of England Round Table on 7th October. We have [...]
Business Blogging Workshop with Chelsea Groome from Fierce Content on Tuesday 3rd March - How to find your brand voice & stand out from the competition You’ve got a great [...]
Social Media Workshop with Susie Smith from socialwize on Tuesday 25th Feb - NEW course on Social Media Strategy Are you posting on social media but struggling to understand if your [...]
The BIG BUZZ business networking Thursday 20th February from 6pm. FREE entry. Make it a date for your diary – the 3rd Thursday of every month we will be [...]